It’s Time! is Sun Life Financial’s advocacy to inform Filipinos about their financial needs and to encourage them to act with urgency so they can achieve financial freedom.
Born in July 2009, the advocacy was created in response to these alarming statistics:
- 90% of Filipinos have little or nothing to leave their families when they pass away.
- Out of 100 Filipinos aged 65, 45 are dependent on their relatives, 30 are dependent on charity, 22 cannot stop working and only 2 are financially independent.
- Out of 100 Filipino children who enter elementary, only 10% eventually graduate from college.
We believe we can change these odds. We can inspire the whole nation to stand up and make a difference in the way we handle our finances.
Join our advocates Piolo Pascual, Bam Aquino, Pia Magalona and James Yap, as we start planning for our financial future today.

After all, life holds no guarantees and it is always best to prepare for the possibilities that life offers along the way.
To support this advocacy, call 849-9888 and
1. Set an appointment with a Sun Life Financial Advisor and start planning for your financial future today.
OR
2. Refer other people you know who need to act on their financial future today.
Visit www.itstime.com.ph to know more about the inspiring journeys of Piolo, Pia, Bam and James towards financial security.
Be an advocate of financial freedom! It’s Time!
Be a fan of It’s Time on Facebook: facebook.com/itstimeph





