Blazing the trail of financial advocacy, Sun Life Financial held the first It’s Time blogger event last February 27 at the Eastwood Mall. Advocates Bam Aquino and Pia Magalona joined netizens of different interests in a discussion about the importance of insurance and investment.
It’s Time! aims to address the market’s growing need for information and guidance about financial planning. Through a multi-media approach, Sun Life wants the public to act with more urgency in fulfilling their financial goals.
Digital messengers
Aptly called Blog Time, the affair came at the heels of a nationwide mall campaign that aims to cultivate awareness and empower Filipinos to achieve financial freedom.
Bloggers from diverse backgrounds snap away as Pia Magalona stepped into the front.
“We believe that bloggers are today’s thought leaders, and they can help spread the powerful message of financial planning through their digital medium,” said Sun Life marketing services head Mylene Lopa.
"So how exactly do we get to our ideal lifestyle? I have two words for you: saving and investing," says Bam Aquino.
Pia fight back tears as she recounts how she and Francis have thought they would be growing old together.
Hannah Villasis and Vince Golangco pose with the advocates at the booth.
Bloggers Jenny and Jeff Aspacio write down their pledges at the It's Time! booth
Pia shares stories and laughs over Italian food with some of the female bloggers.
Bam Aquino, on the other hand, enjoys bonding with other bloggers.
As a social entrepreneur, Aquino imparted the lesson of saving and investment, a value nurtured by his own parents. On the other hand, Magalona espoused the benefits of life insurance, which helped her family recover from the early loss of her husband. Both shared personal stories and even tips on how to start one’s own journey to prosperity.
On the advocacy
To encourage active online participation in the advocacy, the Tell-a-Friend program allows an advocate to invite their friends to also sign up. Prizes at stake are Rudy Project watches, SunPIOLOgy calendars, and Kulay Pinoy diaries.
1. Visit www.itstime.com.ph and sign up as advocate.
2. Specify your name, age, address, and telephone number in the form so that we could contact you.
2. Click the “Invite-A-Friend” then enter the e-mail addresses of your cyber-friends.
3. Every referral who signs up gives you one raffle point.
4. Raffle will be held every 2 weeks.
Grand Prize:
Rudy Project Watch
10 Kulay Pinoy Diaries
10 SunPiology Calendars
Winners will be notified thru email or phone.
Aside from the online promo, the It’s Time Challenge invites mall-goers to Check, Commit, and Carry Out for a chance to win instant prizes and a trip for two to Switzerland.
Related Links:
http://www.marriageandbeyond.com/2010/03/03/sun-life-financial-its-time/
http://fitzvillafuerte.com/the-personal-finance-habits-of-filipinos.html
http://boy-kuripot.blogspot.com/2010/03/its-time-for-sun-life.html
